Oct 14, 2021, 11:08 PM
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Despite its nearly universal popularity and its ubiquity, the NBA has its fair share of issues, particularly in terms of ratings. The 2018 NBA Finals featuring the Los Angeles Lakers and the Miami Heat averaged a relatively measly 7.5 million viewers over six games. This number is down 51% from the 2018 NBA Finals where the Toronto Raptors beat the Golden State dynasty.
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To give you an additional perspective, Game 6 of 1998 NBA Finals was the highest-rated game in NBA history. It was the game where Michael Jordan won his sixth title, this time against Stockton and Malone Utah Jazz. This match was watched by 35.9 million viewers.
There are many theories for why NBA ratings are declining in the wake of the politicization the game and LeBron's dominance, the coronavirus panademic as well as the trend toward superteams that are easy to break These are all things that fans should discuss.
One thing is for sure however. NBA fans are awestruck by their drama. The ratings are a reflection of the growing popularity of stories like Jordan's last season with the Bulls or the incredible return of the Cavaliers against the Warriors and the 2010 clash between the Lakers, Celtics and Celtics.
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